video analysis

this is the video for lilly allens alfie last year. we have chosen to analyse this video because we think it is very effective in certain areas. the main focus of the video is the character of the brother, as this is what the song is about it is very fitting. when videos focus around the lyrics it is very easy for them to get too focused n that and become to bogged down in little things. this video, however pulls it off by putting in performance based cutaways throughout the video rather than staying focused on the brother the entire time. these shots are in a variety of situations keeping the video interesting and not too narrative based. the use of different shots also break up the video, stpopping it from becoming monotonous. i particularly liked the point of view shot from behind the tray which was a very different shot from the rest and was very interesting in the way that they used it. the fast paced editing works well with the beat of the song and the characters are very appropriate. the only thing we would change is a couple of the shots which arn't very flattering on the singer and maybe there was a little too uch prformance in rqandom backdrops like the forest.